The People Behind the Screens: A Marketers Guide to Mobile Audiences
As marketers, we’re all trying to reach and affect people. Man-people. Lady-people. People of different ages and interests. People-people.
In this 35-page report, we’ve analyzed audience samples from over 92 million people that actively engage with content sent by over 750 of the biggest brands and publishers in the United States every month, creating 10 profiles that illustrate how people of different genders, ages and interests open, click and convert on tablets and smartphones.
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High-level trends and stats on mobile habits and adoption across key demographics.
10 data-driven profiles on mobile audiences grouped by gender, age and interests.
Detailed breakdowns of when and where these people open, click and convert.